When speaking about their career, people often reflect on the path they have taken as a showcase of their achievements.
The choices I have made throughout my career are more orientated around what I can learn from both the company where I work and the people that I surround myself with.
Having spent half of my professional career working across a variety of roles at Facebook, I have seen the importance of community and the value of what it delivers in both peoples’ professional & personal lives alike.
“I have seen the importance of community and the value of what it delivers in both peoples’ professional & personal lives alike”
The transition from a tech giant to the fledgling cannabis industry may feel like worlds apart to the untrained eye, but it is this very important word, community, which is of such significance to the past, present and future of the cannabis industry.
The UK is playing catch up on legislation that North America and some in Europe have already started reforming.
The illicit UK cannabis market is already worth over £1 billion and the legal market should reach £2.5b by 2024, with some experts forecasting the European market to be worth £27 billion by 2027.
Cannabis it seems, will find a way to reach people no matter it’s legal status.
“Trust is the catalyst to a cannabis business’ growth and the community is the engine that creates it”
Gaps in legislation and regulation are unfortunately a breeding ground for bad actors. Trust is the catalyst to a cannabis business’ growth and the community is the engine that creates it.
How you position yourself, what you are offering & why you are offering it are of the utmost importance when building trust within the community that extends into the mainstream.
In a world where brand loyalty is in decline, in the world of cannabis, building the right brand has never been more important.
With our team’s unparalleled skill set, we look forward to building the high quality, trustworthy industry that we all deserve.